I AM THE CUSTOMER, THE COLLEAGUE, AND THE FANATIC, JUST AS MUCH AS I AM THE CREATOR.

ABOUT INKSEED

Inkseed is an off-the-wall design studio based in Fremantle/Walyalup Western Australia, founded and operated solo as the brainchild of Jody Ess.

Inkseed’s niche is in design and branding for beer, music, events, venues, surf and skate – and any/all like-minded and eccentric fields inbetween.

Inkseed’s history and stories are founded on these things – they are more than just passions; they are a way of life. This gives Inkseed the advantage of perspective and hindsight when creating awesome on-point material for you.

Inkseed is passionate about producing design that embodies connections and brings people together. Design that is honest, genuine, captivating and real; design that is *you* and tells your story.

Inkseed believes in making a difference, and doing things the right way.

Nothing ever grows without a seed – and nothing ever changes without an idea.

ABOUT ME

Jody Ess
Chief | Designer | Artist

Yo! I’m an artist, a metalhead and a bit of a beer nerd. I founded Inkseed in 2010, and I currently operate it additionally to my professional Artist alias Jody Ess.

I’ve been involved in the Graphic Design industry in one way or another my whole adult life. I grew up in Kalgoorlie Western Australia, and was one of many kids from such backgrounds that was typically told art isn’t a real job. So I pursued it via studying Graphic Design, Pre Press and Multimedia at Curtin VTEC when I left highschool.

Like most creatives, and in my pursuit to prove myself in general, I’ve also pursued a bunch of other passion career paths along the way. I’ve worked in bars since I was 18, leading to many bottle shop positions, qualified event operations and logistics, and then to my tickets in commercial brewing, packaging, distro and warehousing. I’ve done years of hectic summer seasons hand-loading equipment into trucks with no forklifts, site bump in-outs across WA, night shifts and chronically injuring myself. It was rewarding AF and I regret nothing.

Aside from one year of full-time Inkseed in 2011, I’ve always ran Inkseed adjacent. But nowadays I’m in a position where I am successfully living my creative era full-time, 100% all me.

My super powers include having an overactive imagination, thinking outside of the box, identifying fonts by eye, and identifying off-flavours in beer.

I will never stop creating, no matter what the platform or format – creating something new in the world that wouldn’t exist without you is pretty cool. I like being able to make a difference, and I couldn’t be happier getting to do what I love for a living.